In another post, we discussed how to create your first message. But how do you reach out to a first-time visitor? As we want to turn a one-time visitor into a returning visitor, an option is to offer visitors an incentive that they can redeem at their next visit.
As a restaurant owner, you are obviously concerned about attracting new customers. However, the focus on continued growth often causes you to neglect what is arguably the most important part of sustained success: repeat customers.
Researchers at Harvard have found that if you increase repeat visits by 5%, you can raise your profits anywhere from 25 to 125%. Other studies show that the cost of acquiring new customers is 5 times the cost of retaining an existing customer, though some experts say it may be even higher — at 6 to 7 times the cost. Here’s how to create repeat customers for your restaurant.
- Discounts and special offers (5 euro off your meal on weekdays)
- Loyalty Program (Get 5 drinks and the 6th one is on us)
- Bring a Friend (Buy one, get one free)