The campaigns option it's a really useful tool when you have different events, information and content you want to share with your customers and clients.
The best way to communicate information about what do you offer and what do you do in your place is sharing it on social media. That's why it is so important to have a schedule and continuously post on Facebook and Instagram. But now that you have the SO Connect tool it is very thoughtful also to share special offers and information on the login portal when people are connecting to the Free Wifi.
During the Login procedure normally people are a hundred percent focus on the steps to reach the wifi, so you have the opportunity to share, between screen and screen, a Splash Page Campaign with the drink of the week, the event next Friday or the daily menu.
The good thing of Campaigns is that you can schedule and filter the content. You have:
- Welcome Screen: image that is shown to ALL visitors before making the connection to your WIFI
- Banner Login: banner that is shown to ALL your visitors when they are doing the Login with social networks, email, etc.
- Thank You Screen: image that can be segmented to certain groups of users, as after the login our system has the metadata, this Screen can be segmented. For example: only people of certain ages or genders.
- Landing Page screen: (web page) to which users are redirected after the login process. For example: your home page, Facebook page or a menu.
In the Welcome Screen you can filter the images by day of the week and hour. For example, you can have a Splash Page with the daily menu offer from 10:00 am, that your restaurant is open, to 4:00 pm when you close it. And another one about a nice cocktail you offer from 4:01 pm to 11:00 pm. In this way, there's an order in your offers depending on the time.
On the other hand, once people already make the social media action, the SO Connect tool gets to know further info about him or her, so in the second Splash Page, the Thank You Screen you will also be able to filter also by gender and age. In this way you can try to give different information to women than to men. You will make feel your customers special and this is a plus for your business.
If you want to create your first campaign please go to the article titled: Creating your First Campaign.
If you have questions or suggestions please contact: firstname.lastname@example.org.