Selecting your main competitors is easy and fast! For this you must think about those businesses that you admire in social media, in their type of cuisine, or in their customer service. Once you got the three main ones you can set them up.
It is very important to consider competitors as the ones that give the 'same' service that you give. In this way you will be able to control what's new, what you can do better or keep doing better. The interesting thing that social media gives us is the transparency and the easy communication flow between our customers and our business. We know sometimes these comments or reviews can be exaggerated, or unfair, but you must work on keeping customers happy online and offline.
To set up this tab you must have the Trip Advisor's URL'S of the three competitors you have chosen. Inside Review Management go to the Settings tab > Configure your competitors > and paste them on the empty boxes.
Having an eye on you competitors can help you a lot! because you can be a step further and have the information of what people think about your Restaurant/Bar or Business. You can be part of the conversation, remedy any damage, have second chances with the customers and defend your establishment.
Review Management allows you to pick three businesses as competitors. You must be very careful when picking them. You are able to compare rankings within a three months period for all three. You can see the ratings per platform and location:
You can also check what are the main topics people talk about in the other locations, what they believe to be good or bad.
Also there is a graphic for satisfaction comparison in which you can see how your business is placed amongst the other three. You can analyze the graphic with the following variables: General Overview, Food and Service.
With all these data you can take a deeper look into your competitors platforms. With all these insights you will be able to manage a better strategy to beat them and give your customers a better experience in your location. You can share important information with your employees and keep on improving.
If you have any question regarding the Competitors tab, contact us.