This article intends to give a bit of background information on Review Request.
Delay in Message
We will send the message always the following day of the Login, at 11:00 in the morning. So assume you login at 23:40 PM you will receive a review request the following day at 11:00 AM.
You are able to delay the message with 1 day, 1 week or 2 weeks. We will manage the timing of the campaign and guarantee the best open and click rate possible. We might change the delay or delivery time, depending on analytical data.
Not possible to change the template
It's not possible to change the template (Text) since it will automatically be sent in the correct language of the receiver. This is only possible when the text is not editable (Static). Conversion is key therefore, we have made the decision to keep the e-mail static. However, the venue owner can upload it's own header image.
Note: This is how all the large review and booking platforms are managing review e-mails, non-customizable.
Only one e-mail sent
SO Connect will only send one Review Request to the guest. As for now we will not send reminders. this might change in the future, but we will always inform you beforehand. Again, conversion is most important, so if we can improve the amount of reviews written by sending a reminder we will build it.
Also, there is a limit of emails sent, this to save our emails from going to spam (unique e-mail address) If multiple request are sent (one-off campaign) it will only send the first review request. The send limit is set at once per day.
Select Review platform
All connected review and booking platforms that are setup in SO Review are options on Review Request. We have removed (hidden) platforms that don't allow public reviews. For example: In booking.com you can't write a review without completing a stay at the hotel (+booked via booking.com). Therefore, it's not possible to send a review request from this platform.
Difference between "Send to Guest Marketing visitors" and "Import your own email addresses"
Send to Guest Marketing Visitors: is a campaign that will be set from now on (future), after each login. Each guest will receive a Review Request. These campaigns are called Drip-campaigns.
Import your own email addresses: This is a one-off campaign It will be sent immediately once you click on "Start Campaign" . This campaign will be sent to a maximum of 5000 unique profiles.