In this article we will cover the steps and considerations to take when creating a message.
Step 1: Navigate to the Guest Marketing > Messages tab in your SO Connect dashboard.
Step 2: Click the 'add new message' button on the top right corner.
Step 3: Select the purpose of the message.
- First Time Visit
Send a message to all new visitors
- Birthday Message
Send a message to all visitors on or before their birthday
- Long Time No See
Send a message to a visitor you haven't seen for a longer period of time
- Special Offer
Send visitors a special offer
- Review Request
Ask visitors to write you a review
- Custom HTML message
Send visitors a fully customisable message
Step 4: Fill out the list details.
This includes the name of the your message (for internal reference - your visitors won't be able to see this), as well as the Name your wish to send your email from. Choose a name that your guests will recognize, as this will make it more likely that someone will open your email.
Tip: Send your email from a name such as Restaurant ABC or Jane Doe | Restaurant ABC.
Choose a catchy subject line that is relevant to the content of the email and that encourages your guests to have a look at your mail.
Step 5: Compose your layout. Upload your own image (630x220 pixel or larger) to use as a header in your email. Fill the content blocks with your own information.
Preview your message by entering your email address at the bottom of the page. Your email will be sent to you for a final check. You can also choose to view the email in your browser.
Once you complete creating the message click on "Continue to message recipients".
Step 6: Use the slider to set when you want to send the user your email. In the Visitors filter you can further narrow your audience.
Select the language that you have written the message in. If you wish to send the same mail regardless of language, keep the field blank. If your offer is gender-specific, select only men or only women. As a final step, select the age range of the users that you want to reach out to.
You can now send your message.